advertising教案（精选6篇）
advertising教案 篇1
word power
teaching aims:
l to review the word formation and learn more common suffixes
l to expand their vocabulary about sales and marketing
l to complete the exercises designed to reinforce the words to be learnt in the word powder
l to help them grasp the rules of word formation and learn how to apply them in english learning
teaching difficulties & key points:
² how to make use of word formation to enlarge their vocabulary and improve their reading ability
² how to make the students to realize the rules of word formation and use it to understand and remember new words
² the usage of some words
teaching procedure:
step one: brainstorming
t: (greet the whole class as usual) since you have learnt many english words. some of you may notice that even if some words have different meanings and parts of speech they share similar spellings just as follows:
happy àhappily, happiness
care àcareful, careless
act àactor, action
t: (show the above on screen) you can see they have letters in common. then could you show me more examples?
ss: … (let them think about it for a while and later ask three students or so to tell their answers.)
t: well done! so sometimes we can add some letters to the end of a certain word and we can get a new word. now please read the short dialogue. fix your eyes on the words in blue and tell me how they are formed.
ss:
root words adding letters
commerce à commercial
persuade à persuasive
excite à exciting
(this can help them realize the rules of adding suffixes which is of great help to their vocabulary extension.)
step two: using suffixes
t: well done! in fact the letters we add to the end of a certain word are called suffixes. next let’s go on to read the following table, there are some other ways to form adjectives from nouns and verbs. go through the table and discuss it with your partner to answer the two question below the table.
noun +y
+ly
+ic
+al
+ous
+full health à healthy
week à weekly
hero à heroic
origin à original
danger à dangerous
help à helpful
verb +ed
+ing
+ive amaze à amazing
excite à exciting
attract à attractive
ø can we always add a suffix to a word directly?
ø does the meaning of the created word have anything to with that of the root word?
ss: … (let them to express what is in them)
t: very good! please pay attention to the tip on the right side. sometimes we need to remove the final letter(s) of a word before adding a suffix. usually we can get the meaning of the word created by adding suffixes.
(encourage students to guess the meanings of the words by studying the different parts of the word. if they can’t, let them refer to the dictionary and check for mispronunciation.)
t: ok, now please read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets.
suggested answers:
1.lovely 2.attractive, 3.boring, 4.creative, 5.fantastic,
6.exciting 7.finally 8.competitive 9.famous 10.lucky
(remind the students to refer to the table above for help or look them up in the dictionary. finally check the answers as a whole.)
step three: vocabulary extension
t: ok, in the last lesson we learnt something about advertisements. next we will read a short text about sales and marketing. please read it and do your best to grasp the meanings of the words in blue. later we’ll use these words to fill in the blank in the dialogue in part b on page 7. follow?
ss: yes.
(ask students to read the passage silently as quickly as possible. t can also ask one student to read it aloud. after this, check for the mispronunciation and ask them to guess their meanings. make sure they understand what the article is about.)
t: ok. now you can see no matter what a company is trying to sell, the basic rules of sales and marketing are always the same. now mr. carter is talking with ms jones about the sales and marketing of a new product. use the words or phrases in blue from the above to finish the dialogue. remember each word should be used only once.
ss: …
(encourage them to finish part b individually and then check the answers with the whole class.)
suggested answers:
(1) product (2) market share (3) dales figures (4) consumers
(5) high quality (6) market research (7) sales department
(8) sales targets (9) market leader (10) sales and marketing
(if possible, let them practice the dialogue in pairs and later on act it out in roles.)
step four: language points:
1) 过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词词组作定语置于被修饰词之后。可以表示动作已经完成、处在某种状态或逻辑被动关系。（分词用法在模块5有详尽讲解，这里不易完全展开）
e.g. a retired teacher （完成）
e.g. a book written by lu xun （被动）
e.g. a girl dressed in white （状态）
2) for sale 待售的、供出售的
not for sale 不出售的、非卖品
on sale 上市的、出售的
3) … be popular with/among sb …受某人的欢迎
4) of high quality/value/importance/help/use/big size 可以作表语、后置定语或宾语的补语。（在前几模块中曾多次出现，并有详尽解析，这里仅给以提示，不再赘述）
5) ensure vt. 保证（发生、获得）
ensure (one’s) doing sth 保证/确保（某人）做某事
ensure … against … 保护/保证…免受…
ensure that … 接宾语从句
e.g. all necessary measures will be taken to ensure the safety when the olympics is held in beijing.
e.g. i cannot ensure his telling the complete truth.
e.g. the person in charge of the construction site should ensure workers against accidents.
step five: homework
ø to go over what you’ve learnt in this lesson
ø to preview the next part grammar and usage
advertising教案 篇2
grammar and usage
teaching aims:
l to learn the direct and indirect speech and how to change from one to the other
l to identify the differences between direct and in direct speech
l to learn how to use reported speech in statements, questions, and imperative sentences
l to complete the relevant written tasks to reinforce the grammar and usage
l to apply what they learn to practice by fulfilling some written mistakes.
teaching key points & teaching difficulties:
² how to help them understand the changes when changing direct speech into indirect speech
² the usages of persuade and discourage
² how to apply the grammar rules to compete the related exercises correctly
teaching procedure:
step one: leading-in
t: (greet the class as usual) now boys and girls, please look at the screen. there is a short dialogue. read it carefully and answer the two questions.
‘what are you going to do this summer holiday,’ tom asked ann. ‘i am going to travel to beijing with my parents.’ said ann.
ø what did tom ask ann?
ø what did ann say?
ss: …
(this step is to attract their attention to direct speech and indirect speech. later collect their answers on screen.)
suggested answers:
ü tom asked ann what she was going to that summer holiday.
ü ann said that she was going to travel to beijing with her parents.
t: wonderful! yon can notice that when you answer my questions you have made some changes to the original sentences. in fact your answers are written in reported speech or indirect speech while the original sentences in direct speech.
step two: direct and indirect speech
t: ok. this is what we will talk about today. now please open your text books at page 8. go through the group 1 and 2 to answer the next two questions:
ø what are direct speech and indirect speech?
ø how can we change direct speech into reported speech?
(have students analyze the sample sentences. give them some time to discuss the sentences in pairs first and then check the answers.)
ss: …
suggested answers:
ü direct speech is to report what exactly has been said while indirect speech is to report the meaning of what has been said without using exact words.
ü we can do it by changing what has been said to an object clause or an infinitive phrases.
(make sure they understand what direct and indirect speech is. help the students to grasp the meanings of the sample sentences. explain them to the students if necessary.)
t: very good! then
ø when you change direct speech into indirect speech, what else should you make changes to besides the major changes in sentence structure?
ss: …
t: now please go through the group 3 carefully, especially the tables. you can exchange your ideas with your classmates around you and think about the above question carefully.)
ss: other changes in:
² personal pronouns
² tenses
² adverbials of time and place
² other cases
t: good! next please consider how to change the following sentence in direct speech into reported speech.
ø ‘light travels at a great speed,’ said the teacher.
ss: the teacher said that light travels at a great speed.
(it doesn’t matter whether they are able to give correct answer. this is just to help them to realize something different when changing direct speech into indirect speech.)
t: so you can see we made no changes to the sentence in direct speech. dou you know why? please look at the tip on the left and recall what you have learnt before and them tell me the reason.
ss: …
tips:
we do not change the tense when we report a proverb or a fact that doesn’t change over time.
t: terrific! and i can show you more examples as follows:
² my teacher told me that practice makes perfect.
² the teacher said that light travels faster than sound.
(ask them go through the content on page 8 again and deal with any questions raised by the students. last let them finish the exercise on page 9. make sure they know what to do.)
suggested answers:
1.was 2.wouldn’t 3.had read 4.that 5.would 6. had bought
7.that 8.would 9.those 10.her 11.was 12.was going to read
step three: reporting statements, questions, and imperative sentences
t: ok, let’s go on to learn how to report sentences in statements, questions and imperative sentences. please turn your book to page 10. go through them one by one and share your ideas with your partner. later on tell me:
ø how to report statements, questions, and imperative sentences?
ss: …
(give them enough time to go through them and help them summarize the following:
² statements
l use noun clauses introduces by that to report statements
l say and tell are common reporting verbs
e.g. ‘there two main types of advertisements,’ the writer said to us.
à the writer told us that there two main types of advertisements.
² questions
l use noun clauses introduced by whether/if to report yes/no questions
l use noun clauses introduced by wh-words to report wh-questions
e.g. ‘are all advertisements playing tricks on us?’ i asked her.
à i asked her whether/if all advertisements playing tricks on us.
e.g. the teacher asked tom ‘what’s the matter?’
à the teacher asked tom what was the matter.
² imperative sentences
l use the structure: reporting verb + object + (not) to-infinitive to report imperative sentences
l ask and tell are common reporting words
e.g. ‘don’t touch anything in the lab without permission.’ said the teacher.
à the teacher told us not to touch anything in the lab without permission.
e.g. ‘turn down the radio please, tom.’ jen said.
à jen asked tom turn down the radio.
t: you’ve done a good job. now you can overview what we have learnt on page 10. if you have any difficulty, ask me for help.
ss: …
(after this let them complete the part a on page 11.)
suggested answers:
part a:
2. asked in what way it was different from other english learning software
3. asked how it could help him to remember english words
4. asked whether/if it taught listening and speaking
5. asked what the designer would do if she was not satisfied with the software.
6. asked whether/if it was user-friendly
( after this, give the students a few minutes to ask for help if they have any questions)
step four: language points
1. recommend vt. 推荐；建议、忠告
recommend sth to sb = recommend sb sth 向某人推荐某物
recommend doing sth 建议做某事
recommend sb to do sht 建议某人做某事
recommend that … 接宾语从句用虚拟语气“should do”should可以省
略
e.g. they recommend tom to do the job.
e.g. the doctor recommend that she (should) stay another week in hospital.
2. remind sb of … 提醒某人某事…；使某人想起…
remind sb to do sth 提醒某人去做某事
e.g. the film remind him of his happy childhood.
e.g. my father often reminded me to behave myself at school.
step six: homework
² to do part c2 and c2 on page 92
² to preview the task
advertising教案 篇3
advance with english module 4
unit one advertising
welcome to the unit
teaching aims:
u to make students aware of the role of advertising in our daily life
u to talk about the six ads and put them in two groups. finally encourage them to tell the difference between them
u to discuss the last three questions to improve their speaking ability
teaching key & teaching difficulties:
u to help students understand the role of ads
u the usages of some key words.
teaching procedure:
step one: leading-in
t: (greeting the class as usual) now we will talk about advertising. then by the way:
1) do you like reading or watching advertisements?
2) what kind of ads do you like best? and why?
3) where can you find advertisements?
(t can give the students enough time to discuss the questions in pairs or groups. any related answers are acceptable. this step is just to arouse their interest in the topic.)
ss: … (encourage them to express themselves)
step two: speaking
t: that’s good! so in fact we are living in a world of ads and whether you like or not, they are influencing our life. ok, now please open your book to page 1. here are six pictures. you may have seen some similar to them. next please discuss them in groups of four and try to answer the following questions:
1) what can you see in the picture?
2) what can you read on it?
3) what does it persuade us to do or what does it try to tell us?
ss: …
(show the pictures in pairs and let the students to discuss them one by one. remember to give them enough time to think about the above questions)
t: well done! now you can see that advertisements are a good way to sell products or services. they are also a good way to make people aware of the needs of others and the dangers around them. next please look at the table below and then go through the six pictures again. later on put each of them in the correct group.
to sell a product or service educate about people
computer software (2)
oxlin airlines (3)
shine shampoo (6) project hope (1)
earth day (4)
anti-drugs (5)
t: wonderful. i think most of you have realized the difference between the two. and in the reading we will have a further discussion.
step three: discussion
t: so, now look at the three questions and discuss them in groups of four.
1) have you ever bought a product or service after reading or watching an ad?
2) what was it? now do you believe that advertisements tell the complete truth?
3) what is/are your favorite advertisement(s) making you think about problems in society or about people who need help? why?
4) what do you think makes a good advertisement?
ss: …
(t can help the students to conduct the activity and encourage them to work together to complete the task. later let some students to show off.)
t: well done. now i think most of you have know what an advertisement is and realize the role of them in our life.
step four: language points
1) advertise vt. 为……登广告、做宣传
vi. 登广告
advertisement= ad n. 广告
put an advertisement 登广告
advertise for … 登广告征聘……
e.g. the company is advertising for a new manager.
2) be aware of … 知道、明白、意识到……
be/seem aware that … 察觉、发觉、发现……
e.g. every body is aware of the importance of protecting rare animals.
e.g. buried in deep thought, tom wasn’t aware of what happened around him.
e.g. nowadays, people seems aware that some products don’t stick to the promises of their advertisements.
3) think about … 考虑……
think of … 想起、想到……
think out … 想出……
think over 仔细考虑
step five: homework
1. ask students to read the passage in part b on page 95 in workbook as their homework. teachers can check the answers in or after class
2. let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.
advertising教案 篇4
● task writing an advertisement
that is why we are considering designing a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。
consider
1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:
don't make any decisions before you've considered the matter.
[+ question word] have you considered what you'll do if you don't get the job?
[+ ing form of verb] we're considering selling the house.
she's being considered for the job.
i'd like some time to consider before i make a decision.
2. vt. (care about) to care about or respect other people or their feelings and wishes:
have you considered your mother and how she's going to feel about you leaving?
she never considers anyone but herself - she's totally selfish!
3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:
he is currently considered (to be) the best british athlete.
we don't consider her suitable for the job.
[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.
i consider myself lucky that i only hurt my arm in the accident.
do you consider him a friend of yours?
[+ (that)] she considers (that) she has done enough to help already.
it is generally considered unwise to give a child whatever he or she wants.
4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:
you've got to consider the time element when planning the whole project.
[+ question word] if you consider how long he's been learning the piano, he's not very good.
consideration
1. n. [u] when you think about sth. carefully:
after some consideration, we've decided to sell the house.
the whole matter needs (to be given) careful consideration.
2. n. [u] when you are kind to people or think about their feelings:
you've got no consideration for others!
could you turn your music down and show a little consideration for the neighbours!
we didn't publish the details, out of consideration for the victim's family.
3. n. [c or u]
it may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on repairs.
comfort/safety is an important consideration.
considerate
adj. kind and helpful:
it wasn't very considerate of you to drink all the milk.
note: the opposite is inconsiderate.
considering
prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:
considering the weather, we got here quite quickly.
she did well to find the way, considering she'd only been there once before.
高考链接
charles babbage is generally considered _____ the first computer. （1993nmet）
a. to invent b. inventing
c. to have invented d. having invented
now that she is out of a job, lucy _____ going back to school, but she hasn’t decided yet. （北京）
a. had considered b. has been considering
c. considered d. is going to consider
答案：c. consider sb. to have done sth.认为某人做了什么。
b
● project developing an ad campaign
1. in order to determine your audience, you’ll need to do a little research and analysis in advance. （p18）
determine (decide)
vt. [often passive] to control or influence sth. directly, or to decide what will happen:
the number of staff we can take on will be determined by how much money we're allowed to spend.
your health is determined in part by what you eat.
eye colour is genetically determined.
[+ question word] formal a pitch inspection will determine whether or not the match will be played.
people should be allowed to determine their own future.
the size of your feet determines the size of your shoes.
determination
n. [u] formal the process of controlling, influencing or deciding sth.:
the determination of policy is not your business - your job is to implement it.
determined
adj. wanting to do sth. very much and not letting anyone or any difficulties stop you:
[+ to infinitive] i'm determined to get this piece of work finished today.
she's sure to get the job she wants - she's a very determined person.
2.it’s important to always try to appeal to the audience in order to get them tp react in a certain way . （p18）
appeal
1. vi. [not continuous] (attract) to interest or attract someone:
i've haven't been skiing - it's never really appealed.
it's a programme designed to appeal mainly to 16 to 25 year-olds.
i think what appeals to me about his painting is the colours he uses.
this music is too old-fashioned to appeal to people any longer.
2. vi. (request) to make a serious or formal request, especially to the public, for money or help:
they're appealing for clothes and blankets to send to the devastated region.
the police are appealing to the public for any information about the missing girl.
i tried to appeal to (= ask for support based on) his sense of loyalty, stressing how good the company had been to him.
[+ to infinitive] church leaders have appealed to the government to halt the war.
appealing
adj. 1. attractive or interesting:
the idea of not having to get up early every morning is rather appealing (to me).
he had a nice smile and an appealing personality.
note: the opposite is unappealing.
2. describes someone's expression or way of speaking when it makes you want to help or protect them:
a little dog with appealing big brown eyes
advertising教案 篇5
重点短语
1. be aware of 知道，明白，意识到 2. play tricks on 欺骗，捉弄
3. believe in 信任，相信 4. be bored with 对……感到厌倦
5. appeal to迎合，对……有吸引力 6. trick sb into doing sth诱使某人做某事
7. be satisfied with 对……感到满意 8. be used to对……习以为常，习惯于
9. fall for 上……的当，受……骗 10. deal with 处理，对付
11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算
13. be concerned with 对……关心 14. get sth across 传达
15. be particular about 对……挑剔 16. soft drink 软饮料
17. come up with 提出，拿出 18. according to 根据
19. agree with sb. on sth.同意某人的意见 20.hold one’s breath 屏住呼吸
21. in public 在公共场所 22. at one’s service 听候某人吩咐，为某人服务
23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪
25. even if 即使 26. at a low price 以低价格
27. be popular with 受某人欢迎 28. senior high 高中
29. be of good / high quality 高质量 30.be on sale 在销售中
31. make an announcement 宣布 32. keep away from 远离
33. No comments 不加评论，无可奉告 34. bad breath 口臭
35. be similar to 和……相似 36. up to (数量，程度等)达到
37. in particular 尤其，特别 38. introduce ……to …… 向……作介绍
39. recommend sth. to sb. 向某人介绍某物 40. protect … from … 保护…免于……
41. stand for 代表，表示 42. be responsible for 对……负责
43. in one’s opinion 依某人看 44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth. 依次做某事，轮流做某事
47. persuade sb into doing / to do sth 说服某人做某事
48. have/keep/hold sth. in mind 把……记住
重点句型
1. We are so used to them that we do not even realize how many we see and hear in a day.
2. A commercial advertisement is one which someone has paid for to promote a product or service.
3. pSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.
4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
5. However, we still must be aware of the methods used in advertisements to try and sell us things.
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.
9. Also important are the sales targets.
10. If they want to become the market leader, the company must ensure that their product is of high quality.
11. That is why we are considering repackaging our chocolate bar as well.
12. Not all ads play tricks on us though.
13. These ads deal with large social issues.
14. In my opinion, this may have harmful effects.
15. What they don’t mention is how bad these things can be for our teeth.
16. Have you ever regretted not having snapped those unforgettable moments?
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.
19. In order to determine your audience, you will need to do a little research.
20. It is important to always try to appeal to the way the audience will react.
21. What parts of this issue would they care about or be concerned with?
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
重点语法: 直接引语和间接引语
4模块Unit 2 Sporting events
重点短语
1. share with 与…分享 2. every four years每四年，每隔三年
3. take part in参加 4. in honour of纪念，向……表示敬意
5. side by side一起，共同，肩并肩 6. come to public attention引起公众关注
7. at the opening ceremony在开幕式上 8. know of了解
9. be recognized as被认为是 10. play a role/part in在…起作用
11. break a record打破纪录 12. make contributions to作贡献
13. set an example to树立榜样 14. look forward to
15. come up with想出(计划、回答) 16.plenty of许多，大量
17.tourist attractions旅游景点，旅游胜地 18. pay attention to注意
19.be similar to 与……相似 20.play leading roles in起主导作用
21. meet one’s requirements满足需求 22. daily routine日常工作,日常安排
23. make way for给…让路 24. hope for希望，期待
25.maintain a balance保持平衡 26.be involved in涉及
27.add to增加 28. keep…under control使…处于控制之下
重点句型
1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games.
2. Today, athletes from around the world can take part, no matter what languages they speak.
3. His dream was that the Olympic Games would make it possible for countries and people to live peacefully side by side.
4. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country.
5. Today, players from China, South Korea and Germany among others play leading roles in the international table tennis competition.
6. Join me in wishing the Olympic movement a successful future to match its beautiful glorious past.
7. I hope this information will be of use to you.
8. I advise that you watch less TV at night.
9. My advice to you is that you should drink more water.
10. If I were you, I would certainly go to the football match instead of doing work at home.
11. Will Thursday morning do? I happen to be in town then.
12. What/How about the high jump then?
13. In order for a new sport to be added , a current sport must be dropped.
14. Supporters of wushu would like to see it entered as a branch in the Martial Arts category.
15. The IOC is looking at revising the number and type of sports involved in the Olympics in the future, so wushu fans may finally get what they are hoping for.
重点语法: 情态动词
4模块Unit 3 Tomorrow’s world
重点短语
1. be set in以…为背景 2. pass on 传递
3. be connected to 与……相连接 4. give out 发出(气味、热等);用完,耗光;筋疲力尽
5. put forward 提出(观点、议案等) 6. last but not least 最后但同
样重要的
7. be accused of 被控告犯有……罪 8. set up建立,竖立
9. a tourist destination 旅游目的地 10. leave sb with…给….留下
11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行
13. belong to属于 14. be responsible for对….负责
17. move round四处移动 18. be worth doing/n.
19. add to 增加 20. deliver into 送进
21. have an area /population of面积或人口是…. 22. play a role in 在……中角色
23. in one’s opinion在..看来 24. sign one’s name for 给……签名
25. send sb. on a trip to 送某人旅行 26. in reality 实际上
27. bring history alive 历史再现 28. leave sb. with 给某人留下….
29. take the risk of… 冒……危险 30. invest in 投资于
31. make a profit / money 获取利润/赚 32. end in failure 以失败告终
33. win the admiration of 赢得……的敬 34. draw a conclusion得出结论
35. (be) on display展览 36. the latest wave of new technology
37. tell…..from….把…和…区分 38. concentrate on 专注于
39. go bankrupt 破产 40. voice one’s opinions 表达某人的看法
41. at one time/at a time/at any time 42. have letters missing 使得字母丢失
43. fall off从…上掉下来;脱落 44. come across遇到,遭遇,偶遇
45. tell of讲述 46.keep/get in touch with和…保持(取得)联系
47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在……
49. at a speed of以……..的速度 50. with the help of ..由于..的帮助
重点句型
1. What would you like to see happen in the future.
2. Not only is every step of climbing Mount Qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.
3. Upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.
4. RealCine works by making the viewers feel that they are actually in the film.
5. The movements of the headset indicate the direction in which the view wants to go.
6. In scientific studies it has been shown that VR can provide teenagers with another way to experience the world and make them work harder to make their dreams come true.
7.The teenager was made to think that he had scored the winning goal.
8. An argument has been put forward that some viewers will be disappointed by Realcine.
9. Firefighters could be trained using Realcine without the risk of sending them into a burining building.
10. It has been suggested that travel sickness should/can be reduced by using virtual reality.
11. This could be of great benefit to people and will be researched further.
12. Also, we need to buy new keyboards and mousse because many of the keyboards have letters missing….
13. If the pC (No.7) I was using had had a good keyboard, I would not have made so many mistakes.
14. He left university in order to concentrate on the writing.
15. The teacher wont mind you using the computer.
16. The Time Traveller journeys through millions of years, seeing even more alien creatures than before.
17. He finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.
18. Scared and cold, the Time Traveller starts back towards the present.
19. Instead of waiting to be rescued, the three young people teach themselves astrophysics.
20. With the help of force from a black hole, the are able to guide the lost spaceship safely back to the Earth.</p><p>
advertising教案 篇6
高一牛津英语4模块第二学期期末复习学案
4模块unit1 advertising
重点短语
1. be aware of 知道，明白，意识到 2. play tricks on 欺骗，捉弄
3. believe in 信任，相信 4. be bored with 对……感到厌倦
5. appeal to迎合，对……有吸引力 6. trick sb into doing sth诱使某人做某事
7. be satisfied with 对……感到满意 8. be used to对……习以为常，习惯于
9. fall for 上……的当，受……骗 10. deal with 处理，对付
11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算
13. be concerned with 对……关心 14. get sth across 传达
15. be particular about 对……挑剔 16. soft drink 软饮料
17. come up with 提出，拿出 18. according to 根据
19. agree with sb. on sth.同意某人的意见 20.hold one’s breath 屏住呼吸
21. in public 在公共场所 22. at one’s service 听候某人吩咐，为某人服务
23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪
25. even if 即使 26. at a low price 以低价格
27. be popular with 受某人欢迎 28. senior high 高中
29. be of good / high quality 高质量 30.be on sale 在销售中
31. make an announcement 宣布 32. keep away from 远离
33. no comments 不加评论，无可奉告 34. bad breath 口臭
35. be similar to 和……相似 36. up to （数量，程度等）达到
37. in particular 尤其，特别 38. introduce ……to …… 向……作介绍
39. recommend sth. to sb. 向某人介绍某物 40. protect … from … 保护…免于……
41. stand for 代表，表示 42. be responsible for 对……负责
43. in one’s opinion 依某人看 44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth. 依次做某事，轮流做某事
47. persuade sb into doing / to do sth 说服某人做某事
48. have/keep/hold sth. in mind 把……记住
重点句型
1. we are so used to them that we do not even realize how many we see and hear in a day.
2. a commercial advertisement is one which someone has paid for to promote a product or service.
3. psas are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.
4. china has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
5. however, we still must be aware of the methods used in advertisements to try and sell us things.
6. even if an ad does not lie, it does not mean it tells you the complete truth.
7. all of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
8. the boss can then choose the right product to produce , the one which is expected to be most popular with consumers.
9. also important are the sales targets.
10. if they want to become the market leader, the company must ensure that their product is of high quality.
11. that is why we are considering repackaging our chocolate bar as well.
12. not all ads play tricks on us though.
13. these ads deal with large social issues.
14. in my opinion, this may have harmful effects.
15. what they don’t mention is how bad these things can be for our teeth.
16. have you ever regretted not having snapped those unforgettable moments?
17. unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
18. when you start a successful ad campaign, you must have a clear goal and target audience in mind.
19. in order to determine your audience, you will need to do a little research.
20. it is important to always try to appeal to the way the audience will react.
21. what parts of this issue would they care about or be concerned with?
22. the way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
重点语法: 直接引语和间接引语
4模块unit 2 sporting events
重点短语
1. share with 与…分享 2. every four years每四年，每隔三年
3. take part in参加 4. in honour of纪念，向……表示敬意
5. side by side一起，共同，肩并肩 6. come to public attention引起公众关注
7. at the opening ceremony在开幕式上 8. know of了解
9. be recognized as被认为是 10. play a role/part in在…起作用
11. break a record打破纪录 12. make contributions to作贡献
13. set an example to树立榜样 14. look forward to
15. come up with想出(计划、回答) 16.plenty of许多，大量
17.tourist attractions旅游景点，旅游胜地 18. pay attention to注意
19.be similar to 与……相似 20.play leading roles in起主导作用
21. meet one’s requirements满足需求 22. daily routine日常工作,日常安排
23. make way for给…让路 24. hope for希望，期待
25.maintain a balance保持平衡 26.be involved in涉及
27.add to增加 28. keep…under control使…处于控制之下
重点句型
1. i am delighted to have been invited to your school to talk to you about the history and significance of the olympic games.
2. today, athletes from around the world can take part, no matter what languages they speak.
3. his dream was that the olympic games would make it possible for countries and people to live peacefully side by side.
4. i am sure the whole of china must have felt proud when xu haifeng won the first gold medal for his country.
5. today, players from china, south korea and germany among others play leading roles in the international table tennis competition.
6. join me in wishing the olympic movement a successful future to match its beautiful glorious past.
7. i hope this information will be of use to you.
8. i advise that you watch less tv at night.
9. my advice to you is that you should drink more water.
10. if i were you, i would certainly go to the football match instead of doing work at home.
11. will thursday morning do? i happen to be in town then.
12. what/how about the high jump then?
13. in order for a new sport to be added , a current sport must be dropped.
14. supporters of wushu would like to see it entered as a branch in the martial arts category.
15. the ioc is looking at revising the number and type of sports involved in the olympics in the future, so wushu fans may finally get what they are hoping for.
重点语法: 情态动词
4模块unit 3 tomorrow’s world
重点短语
1. be set in以…为背景 2. pass on 传递
3. be connected to 与……相连接 4. give out 发出(气味、热等);用完,耗光;筋疲力尽
5. put forward 提出（观点、议案等） 6. last but not least 最后但同
样重要的
7. be accused of 被控告犯有……罪 8. set up建立,竖立
9. a tourist destination 旅游目的地 10. leave sb with…给….留下
11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行
13. belong to属于 14. be responsible for对….负责
17. move round四处移动 18. be worth doing/n.
19. add to 增加 20. deliver into 送进
21. have an area /population of面积或人口是…. 22. play a role in 在……中角色
23. in one’s opinion在..看来 24. sign one’s name for 给……签名
25. send sb. on a trip to 送某人旅行 26. in reality 实际上
27. bring history alive 历史再现 28. leave sb. with 给某人留下….
29. take the risk of… 冒……危险 30. invest in 投资于
31. make a profit / money 获取利润/赚 32. end in failure 以失败告终
33. win the admiration of 赢得……的敬 34. draw a conclusion得出结论
35. (be) on display展览 36. the latest wave of new technology
37. tell…..from….把…和…区分 38. concentrate on 专注于
39. go bankrupt 破产 40. voice one’s opinions 表达某人的看法
41. at one time/at a time/at any time 42. have letters missing 使得字母丢失
43. fall off从…上掉下来;脱落 44. come across遇到,遭遇,偶遇
45. tell of讲述 46.keep/get in touch with和…保持(取得)联系
47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在……
49. at a speed of以……..的速度 50. with the help of ..由于..的帮助
重点句型
1. what would you like to see happen in the future.
2. not only is every step of climbing mount qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.
3. upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.
4. realcine works by making the viewers feel that they are actually in the film.
5. the movements of the headset indicate the direction in which the view wants to go.
6. in scientific studies it has been shown that vr can provide teenagers with another way to experience the world and make them work harder to make their dreams come true.
7.the teenager was made to think that he had scored the winning goal.
8. an argument has been put forward that some viewers will be disappointed by realcine.
9. firefighters could be trained using realcine without the risk of sending them into a burining building.
10. it has been suggested that travel sickness should/can be reduced by using virtual reality.
11. this could be of great benefit to people and will be researched further.
12. also, we need to buy new keyboards and mousse because many of the keyboards have letters missing….
13. if the pc (no.7) i was using had had a good keyboard, i would not have made so many mistakes.
14. he left university in order to concentrate on the writing.
15. the teacher wont mind you using the computer.
16. the time traveller journeys through millions of years, seeing even more alien creatures than before.
17. he finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.
18. scared and cold, the time traveller starts back towards the present.
19. instead of waiting to be rescued, the three young people teach themselves astrophysics.
20. with the help of force from a black hole, the are able to guide the lost spaceship safely back to the earth.
重点语法
被动语态